Home | Achiever College

BA.MMC (Bachelors in Arts, Multimedia and Mass Communication)

BA in Multimedia and Mass Communication (BAMMC)

The benefits of undertaking BA in Multimedia and Mass Communication (BAMMC) degree are that-

• The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.
• The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study.
• This program will equip the learners with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms, social media platforms etc.
• Students would demonstrate the ability to apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.
• Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
• Learners would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
• Learners will understand mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns.
• This programme will also give them an improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
• Learners will be able to create and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, and multimedia.
• They will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.
• Learners will understand the underlying philosophical assumptions of, and be able to apply, communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues.
• Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.
• Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
• Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.

Program Specific Outcome

BA in Multimedia and Mass Communication (BAMMC)

After Completing BA in Multimedia and Mass Communication (BAMMC) Course Students are able to:

• To make the graduating learnerss proficient in the courses under the programme.
• To provide thorough understanding of media industries and their relationship with culture and society, and the understanding of how communication works.
• To equip the learners with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms.

Course Outcome

DEPARTMENT OF MASS MEDIA

Class	Course	Outcomes (Students will be able to )
FY.BA.MMC	Effective Communication - I	1. To make the students aware of functional and operational use of language in media. 2. To equip or enhance students with structural and analytical reading writing and thinking skills. 3. To introduce key concepts of communications.
FY.BA.MMC	History Of Media	1. Learner will be able to understand media history through key events in the cultural history. 2. To enable the learner to understand the major developments in media history. 3. To understand the values that shaped and continued to influence Indian mass media. 4. To understand the history and role of professionals in shaping communications. 5. Learner will develop the ability to think and analyze about media. 6. To sharpen the reading, writing, speaking and listening skills that will help the students to understand the development of media.
FY.BA.MMC	Fundamentals of Mass Communication	1. To introduce students to the history, evolution and the development of mass communication in the world with special reference to India. 2. To study the evolution of Mass Media as an important social institution. 3. To understand the development of Mass Communication models. 4. To develop a critical understanding of Mass Media. 5. To understand the concept of New Media and Media Convergence and its implications.
FY.BA.MMC	Current Affairs	1. To provide learners with overview on current developments in various fields. 2. To generate interest among the learners about burning issues covered in the media. 3. To equip them with basic understanding of politics, economics, environment and technology so that students can grasp the relevance of related news. 4. Twenty minutes of newspaper reading and discussion in mandatory in every lecture.
FY.BA.MMC	Visual Communication	1. To provide students with tools that would help them visualize and communication. 2. Understanding visual communication as part of Mass Communication. 3. To acquire basic knowledge to be able to carry out a project in the field of visual communication. 4. To acquire basic knowledge in theories and languages of visual communication. 5. The ability to understand and analyze visual communication from a critical perspective.
FY.BA.MMC	Foundation Course I	1. To introduce students to the overview of the Indian Society. 2. To help them understand the constitution of India. 3. To acquaint them with the socio-political problems of India.
FY.BA.MMC	Corporate Communication & Public Relations	1. To provide the students with basic understanding of the concepts of corporate communication and public relations. 2. Introduce the various elements of corporate communication and consider their roles in managing media organizations. 3. To examine how various elements of corporate communication must be coordinated to communicate effectively in today’s competitive world. 4. To develop critical understanding of the different practices associated with corporate communicati with the latest trends and social media tools.
FY.BA.MMC	Theatre & Mass Communication- I	1. Individual and team understanding on theatrical Arts. 2. Taking ownership of space, time, story-telling, characterization and kinesthetic. 3. Shaping young students’ minds through expression of their perception, creating awareness of their role and place in society, their responsibilities and possibilities.
FY.BA.MMC	Introduction to photography	1. To introduce to media learner the ability of image into effective communication. 2. To help the learner understand that media photography is a language of visual communication and is far beyond just point and shoot fun moments. 3. To practice how picture speaks thousand words by enlightening the learner on how. 4. To develop the base of visualization among learners in using pictures in practical projects. 5. To help learner work on given theme or the subject into making a relevant picture or photo feature.
SY.BA.MMC	Film Communication- I	1. To inculcate liking and understanding of good cinema. 2. To make students aware with a brief history of movies; the major cinema movements. 3. Understanding the power of visuals and sound and the ability to make use of them in effective communication. 4. Insight into film techniques and aesthetics.
SY.BA.MMC	Media Studies	1. To provide an understanding of media theories. 2. To understand the relationship of media with culture and society. 3. To understand Media Studies in the context of trends in Global Media.
SY.BA.MMC	Computer Multimedia- I	1. To help learners make media industry ready. This will help learners to be aware of the minimum requirement of the software when stepping out in the industry. 2. To introduce the media software’s to make the learners understand what goes behind the scene and help them choose their stream. 3. To prepare learners skilled enough for independency during project papers in TY Semester VI. 4. To help learners work on small scale projects during the academic period.

Download Complete Syllabus

Download Syllabus

Highlights

Undergraduate Mass Media Courses
Focuses on Communication, Public Relation, Journalism & Advertising
A Platform to learn all creative things in the world of Media and Communication
Art of learning Photography, Understanding Cinema & Creative Writing in English
Beyond Syllabus and Class Room Teaching , regular Seminars, Workshops, Group Discussions , Field Visit, Industrial Visit , Power Point Presentation , Documentary & Short Film Making , Script Writing , Screen Play Writing and Media Studies is conducted

Employment Roles

Creative Writer , Content Writer, Creative Director , Corporate Communications Manager, Content Manager, PR Manager, Senior Executive, Technical Writer, Digital Marketing Manager, Marketing Manager, Copy Writer , Media House Manager, Documentary Film maker , Short Film Maker, Sound Engineer , Script Writer , Screen Play Writer , Journalist , Advertising Expert , Reporter , Editor , Publisher etc.

Placement Opportunities